April 5th - 7th -
Challenging the Jurassic Park crowd will be yet another horror movie. Horror movies are a dime a dozen and usually have practically the same plot so their ceiling as far as the box office goes isn't very high, but occasionally there will be one that breaks out as a minor hit and that could actually be the case with Evil Dead. This is actually a horror remake of Sam Raimi's Evil Dead movies from the 80's. Yes, the same Sam Raimi that just did the family movie Oz the Great and Powerful. Those two Evil Dead movies are known as one of the more graphic movies ever made as the first earned an NC-17 rating while the second earned the now extinct X rating. This month's remake isn't quite at that level as it earned the R rating and not the NC-17, but it is being advertised as the scariest movie you'll ever see. That's a bold claim and probably not true, although technically that's all opinion-based, but that tagline will attract a good crowd and so far the film is well liked as it currently has a 7.7 on IMDb and an 83% fresh rating on rottentomatoes, both of which are extremely high for a horror movie, so if you are a fan of horror movies, this is probably one worth checking out.
April 12th - 14th -
Combating 42 this weekend is yet another sequel in a franchise that should've been finished a long time ago and this movie would be Scary Movie 5. Now the Scary Movies have always done a decent job of attracting a crowd. Three of the four opened above $40. Scary Movie 2 was the oddball that only opened to $20M, but it still more than tripled that total by ending at $70M. Two of the four crossed the $100M mark in their final total. The first one was obviously the biggest by opening to $150M back in 2000 (equivalent to $230M in 2013), but even the second and fourth ones who didn't cross $100M managed decent totals with $70M and $90M respectively. However, Scary Movie 5 looks to be a franchise killer. First off, it's been seven years since number four and that's enough time for the hype of this series to die down. If they had wanted to bring the excitement back with this new one, they aren't doing a very good job. The Wayans are long gone and have nothing to do with this movie and so are most of the original writers and original cast. Instead, the main writers are some of the minor writers from the other ones and we get a cast that includes Lindsey Lohan and Charlie Sheen. Not quite the recipe for success. Moreover, the trailer doesn't even make you laugh when you watch it. Yikes?
April 19th - 21st -
April 26th - 28th -
here. Basically, the leaders of this gym are rogue and form a gang that kidnaps and tortures a man to get his money. This movie is currently not rated, but is expected to be R and if you read the article you can definitely see why. It's possible, though, that they are trying to fight that R rating, but I doubt they win if they are. It will certainly be interesting to see what Michael Bay does with this story because he is typically known for his action which oftentimes includes poor stories. When you watch the trailer, it appears to be trying to be a comedic action movie where you like the gang trio which includes Mark Wahlberg and Dwayne Johnson and that makes me believe that this movie will fail because the story is super crazy and serious where you are really hating the gang with a passion, not enjoying their comedic jokes and action. Also, it is going to have to be really good if it wants box office success, because if it ends up as a mediocre action movie, it is going to be swallowed up by Iron Man 3 in it's second week of business.
Final movie of the month is The Big Wedding, a romantic comedy starring Robert De Niro, Robin Williams, Amanda Seyfried, Katherine Heigl, Diane Keaton, Topher Grace, Susan Sarandon, and others, so it's quite the star studded cast. The R rating also indicates that this will be a raunchy comedy and for those who like that style, Identity thief business is over and so fans of that style will be eager for another movie to watch, thus meaning that despite opening in the shadow of Iron Man 3, if this movie is liked enough, then it has potential to do good business despite the busy May because of the targeted audience for it. Now I don't really need to tell you what it's about, just go read the title again, but once you do you may be reminded of another raunchy wedding comedy that made huge business in the middle of May two years ago and I am of course talking about Bridesmaids. This movie is obviously shooting to attract that crowd so it can make a similar total of $170M, but if it is not well liked it has the potential of doing the same type of business as The Five-Year Engagement. That movie is another raunchy wedding comedy that also opened up in the last weekend of April, just like The Big Wedding. However, that movie only made $30M total domestically last year opening up in the shadow of The Avengers, so anything could happen with it. If it follows the trend of disappointing movies this year, it will be the latter rather than the former, but we will see.