Friday, May 3, 2013
Movie Preview: May 2013
May 3rd - 5th -
May 10th - 12th -
Also coming out this week is Tyler Perry's Peeples. It seems like there are 500 of these movies released every year (2-4 being realistic) and they all do pretty decent business regardless of what other movies come out along with it so Tyler Perry has a pretty faithful fan base that will watch anything and everything he does regardless of quality, so look for this to be similar to his other movies.
May 17th - 19th -
May 24th - 27th -
The movie competing with Fast and Furious 6 in the potentially self-destructing battle is The Hangover Part III. The Hangover Franchise is one of the most successful comedy franchises and definitely the most successful R-rated raunchy comedy franchise as the original Hangover was a huge breakout with $277M and was popular enough to propel Part II to $254M. The issue with Part II was that it was poorly received and thus Part III has very little chance to make to the level of the first two. Nevertheless it should still have no problem making it to at least $100M by the end of its run.
Unaffected by those two movies this weekend will be our third potential hit of the weekend in Epic. This is a family friendly animated movie and thus family audiences will flock to it throughout Memorial Day weekend. Epic comes from Blue Sky, which is the animation studio that made Ice Age. Despite their huge international success with the Ice Age franchise internationally, they have yet to make a movie that crosses the $200M mark domestically, but yet all seven of their animated movies have crossed the $100M mark and with the lack of animated movies thus far this year, a decent, yet not "epic" total should be expected.
May 31st - June 2nd -
Last but not least we have one of the more intriguing movies of the month that will also probably be the most ignored movie. That would be Now You See Me. What this movie is is a magician heist movie. The FBI is investigating an illusionist group who perform bank robberies as a part of their performances and award the audience with the money. This has quite the loaded cast as it includes Morgan Freeman, Michael Caine, Jesse Eisenberg, Mark Ruffalo, Woody Harrelson, and Isla Fisher. The immediate movie I think of when trying to compare it is The Prestige. Is it going to be as mind blowing as that? I don't know. Probably not. But point is that The Prestige was another magician movie with a loaded cast and despite the fact that many people include it in their list of favorite movies, it actually didn't attract much in terms of box office as it topped out around $50M. At this point in May, people may be burned out with all the money they have spent on major movies and may be saving their money for the continued onslaught of big movies in June and July and skip over this one.