Thursday, June 6, 2013
Movie Preview: June 2013
June 7th - 9th -
The second wide release on this quiet weekend is The Internship. This movie reunites the Wedding Crashers duo Vince Vaughn and Owen Wilson to star in a movie that looks like one big advertisement for Google. Comedies this year have had a really tough time attracting crowds, especially the PG-13 comedies. The Incredible Burt Wonderstone, Admission, and Scary Movie V are some recent examples. You would think that a combo of Wilson and Vaughn might attract crowds like they did in Wedding Crashers, which made over $200M back in 2005, but with the boring premise of a big Google advertisement, I would be surprised to see The Internship get a final total that equals that movie's opening weekend of $34M.
Yes, we are done with wide releases this weekend, but there is one notable limited release this weekend that I want to mention and that would be Joss Whedon's Much Ado About Nothing. Yes, I did just talk about comedies flopping this year, but this one is different. One, it's a remake of a classic Shakespeare play if you didn't know that already. Two, it's Joss Whedon. Already a TV mastermind, Whedon's work on The Avengers will has made him a huge name in the movie business as well and this being his next movie after The Avengers should get the movie plenty of attention. Cast-wise, Whedon is working with several people he's worked with in the past, so that makes it more interesting. Taking the limited release route means that the movie's success will depend on word of mouth and that will gauge how quick it expands to a wide release.
June 14th - 16th -
Usually opening up alongside a huge movie like this is very risky and thus most movies avoid doing it, but This is the End is doing just that. Either it will end up dying a terrible death or it will provide some good counter-programming to Man of Steel as it is going for the crowd that enjoys the R-rated raunchy comedies. Being that The Hangover Part III opened up at the end of May and The Heat opens up at the end of June, This is the End got stuck in this spot and if Man of Steel does kill it, it will exit theaters fast as The Heat will swallow it up either way in two weeks, so it has a very small window of success. Electing to opening on Wednesday the 12th is thus a pretty good idea. The premise of This is the End is a comedy that makes fun of all the end of the world movies and drama of late and stars a whole slew of actors playing... uhhh... themselves. Seth Rogan, Jonah Hill, Jay Baruchel and a bunch of others are at a party at James Franco's house when the Apocalypse happens. This many celebrities in a raunchy comedy reminds me of another movie that came out this year that did a similar thing, that being Movie 43 in January. Movie 43 earned close to nothing, so that is a bad omen for This is the End.
June 21st - 23rd -
Providing some great counter-programming to the family-oriented Monsters University is the most recent zombie movie, World War Z. Obviously opening up at the same time as Monsters University won't hurt it at all as the two movies will attract complete opposite crowds, but the challenge that will be present will be last week's Man of Steel that will still be attracting huge crowds. But despite that, it still should do well and thus continue the huge success of the Summer of 2013. It once again continues the craze this year of end of the world movies and is the second zombie movie of the year, the first one being Warm Bodies. Helping the movie out is the fact that it is based the book World War Z and that is a book that is well-liked, so the chances of this being just a brainless zombie movie is minimal. Also it stars Brad Pitt, so that is a huge plus as he is a well liked actor.
June 28th - 30th -
The casual movie goer might raise an eyebrow at this final movie of June as White House Down is the second movie this year with the premise of the White House being attacked. Opening this past March, Olympus Has Fallen was the first. Some might falsely consider White House Down a copy and thus ignore it, but the truth is that White House Down started production first, but just took longer to get to theaters. Olympus Has Fallen did turn out to be a decent hit as it earned just under $100M, but White House Down looks to be the bigger of the two. The most obvious advantage that it has is a lighter PG-13 rating compared to the R that Olympus Has Fallen was slapped with. Also, White House Down is directed by Roland Emmerich, a director with a very good track record as five of his nine movies have ended up with more than $100M, those five being Independence Day, Godzilla, The Patriot, The Day After Tomorrow, and 2012. Those numbers get more impressive as you adjust for ticket price inflation. Add that to the fact that White House Down stars Channing Tatum and Jamie Foxx and this movie is in pretty good shape. It should provide an interesting battle for the box office's top spot in this week.