July 7th - 9th-
July 14th - 16th-
Hoping to sneak in a few scares amidst the influx of blockbusters this month is the horror movie Wish Upon. This horror flick stars the now 17-year-old Joey King, who started her acting career as a very young girl and has built up quite the impressive resume of films that few people her age have achieved. Now in her late teenage years, she is starring as a girl who comes across a box that will grant you any wish you ask for. And, well, as the saying goes, be careful what you wish as you can imagine, in true horror fashion, these things come with major consequences. "Wish Upon" is directed by the cinematographer of successful horror films such as "Insidious" and "The Conjuring." However, as the main man in charge, Mr. John R. Leonetti has such films as "Mortal Kombat: Annihilation," "The Butterfly Effect 2" and "Annabelle," which is not a selection of films that Broad Green Pictures probably are eager to inform audiences that their director has been attached to, but ones that audiences should be aware of in case they are heading in expecting this to be the next horror masterpiece. Because, in all likelihood, this is probably not going to be remembered.
July 21st - 23rd-
With July this packed already, it seems a bit questionable that STX Entertainment would choose this month to try and convince audiences to also see Valerian and the City of a Thousand Planets. It seems like this movie would be better suited in August or October rather than in July, trying to compete with the likes of Spider-Man, Apes and Nolan. But oh well. I suppose that's why I'm a blogger and not an executive in the film distribution industry because this decision makes zero sense. Regardless, "Valerian" stars Dane DeHaan and Cara Delevingne as Valerian and Laureline respectively and is based on the French series of comics titled "Valerian and Laureline," which was first published back in 1967. Thus it makes sense why French director Luc Besson is so passionate and excited to bring this series to the big screen in its 50-year anniversary, which is another reason why it seems like they would want to pick a better release date. Besson and STX hope this doesn't become the next "John Carter" or "Jupiter Ascending," two notorious sci-fi flops. But yet with its $180 million budget, it's going to take a huge surprise for "Valerian" to NOT be clumped with those two as a $20 million opening weekend seems like a generous prediction at this point.
The final entry of this third weekend comes from a genre that has been outright brutalized this summer. That being the raunchy comedy genre. Girls Trip hopes to buck this trend as summer 2017 desperately tries to search for a hit here. Yet despite strong marketing pushes and big name actors, "Snatched," "Baywatch," "Rough Night" and "The House" all fell embarrassingly short of even the most held-back expectations. Opening weekend totals for the four movies were $19.5 million, $18.5 million, $8.0 million and $8.7 million respectively. While the female-centered partying plot seems like the perfect premise for those wanting a good raunch com as a similar premise led "Bad Moms" to $113.2 million domestically just last summer, "Rough Night" also had a similar premise, yet was one of the two that couldn't even crack $10 million opening weekend. And with a cast led by Scarlett Johansson and Kate McKinnon, "Rough Night" seemed like it had a lot more potential. All due respect, but Regina Hall, Queen Latifa and Jada Pinkett Smith aren't nearly as popular as Johansson and McKinnon at this current point. But hey, maybe the epic failures of these previous four movies means we are finally poised for one to have success this summer.
July 28th - 30th-
Perhaps the most controversial release of the month will be the arrival of The Emoji Movie. This is a movie that no one seems to be excited for but is happening due to the success of "The Angry Birds Movie," which made $107.5 million domestically. The reaction was rather negative when this was announced and the reaction was even more negative when the official trailer by Sony was released. This being evident by the trailer having 73,533 dislikes on YouTube at the time of this blog's posting compared to only 17,528 likes. If you don't feel like doing math right now, that's a dislike rate of 80.8 percent. But as I said at the start of the last paragraph, this movie has a chance to succeed anyways. First off, as mentioned, "The Angry Birds Movie" found success despite the negative reaction. And the young crowd this is aiming to please are less harsh critics than your average moviegoer. It doesn't take a lot to please a 5-year-old. If this movie succeeds in pleasing this target audience, then none of this negative reaction really even matters. A huge part of this hatred comes with the plot, which seems like a direct rip-off of "Wreck-It Ralph" and "Inside Out." But again, a 5-year-old isn't going to care about that. They just need to convince their parents to take them to see the movie.