Saturday, February 2, 2013
Movie Preview: February 2013
February 1st - 3rd - The first weekend of February is always a tough one for movies because the first Sunday in February is the Super Bowl. Essentially, for a movie to be successful, it has to have good numbers on Friday and Saturday and hope for a good holdover in future days and weeks. Last year Chronicle and Woman in Black attempted the feat and both wound up with $20M+ weekends. This year we have three movies attempting the feat and only one of them will make an impact. That one movie that should do decent business is Warm Bodies. Warm Bodies is a unique genre-mesh that is quite clever and should appeal to a fairly broad teenage/adult audience. It combines a romantic comedy with a zombie action movie. The zombie action should be appealing to the guys while the love story should appeal to the girls, thus making for a great date movie that should do decent business this Valentines month. It also might survive the Super Bowl weekend because on Sunday there will be enough girls not interested in the big game that will instead go for a girls night to a romance movie. A movie that will probably totally bomb on Super Bowl weekend is Bullet to the Head. I don't know who thought it would be a good idea to release a pure guys movie on Super Bowl weekend, but the specific audience for Bullet to the Head will be the same group of people that will be busy watching the Super Bowl. This is another R-rated action movie and if you haven't been following the Box Office recently, three movies of that exact same style just came out in January: The Last Stand, Broken City, and Parker. Main stars respectively were Arnold Schwarzenegger, Mark Wahlberg, and Jason Statham. Broken City was opened up the highest of the three with a whopping $8M. Yup, it was that bad. Bullet to the Head has Sylvester Stallone trying his luck, but you'd be surprised to know that Stallone hasn't had a very good box office track record in his solo movies since his glory days in the 80's. The final movie is Stand Up Guys. It stars Al Pacino and Christopher Walken, but it won't make a dent at all this weekend. It only opens up in just over 600 theaters, barely qualifying for a nationwide release. With the poor reviews for this R-rated action comedy is receiving, it will probably disappear rather quickly, too.