It was a wonderful, incredible, stupendous month at the July box office. And yes, I did just avoid the three obvious adjectives this time around. July was a month that was quality over quantity, that meaning a small handful of major releases as opposed to a bunch of small to medium sized releases. And the discussion we went into the month asking was how many $100 million openers were we going to get. Were “Jurassic World: Rebirth,” “Superman,” and “The Fantastic Four: First Steps” all going to hit that mark or was one of them going to get overshadowed?
The technical answer is that two of them opened above $100 million – the two superhero movies. With nearly identical openings, too. “Superman” at $125.0 million and “The Fantastic Four” at $117.6 million. “Jurassic World: Rebirth” opened slightly below the mark with $92.0 million, but that’s only because it opened on a Wednesday. It’s 5-day opening was $147.8 million. And given that it got the head start over the other two, in regards to in-month box office totals, it is the July winner with $308.9 million. Although “Superman” was right behind it with $302.4 million and is on pace to sneak past it soon. “The Fantastic Four” only had one weekend in the July box office, so it’s ensuing weekends are yet to be determined. The upcoming month will help determine which of these will ultimately win out in regards to their final totals as all three will likely to continue to be a strong presence throughout August, which is currently looking like the exact opposite of July. A good number of small to medium sized releases with not a lot of major title. Overall in July, the domestic box office came out to be $1.111 billion, the first month of the year to hit the billion mark. A far cry from the highest July ever, but an impressive mark nonetheless. Theaters, studios, and audiences alike all seem like they won.
But yes, now we move onto August, the final month of the summer that always serves as a cool-down month. August through October historically are the low points of the year for the box office, in between the summer and the holiday movie seasons. But honestly, these smaller months are oftentimes the funner months to explore. Lots of titles to learn about and share, even if their prognostication isn’t great. There’s often diamonds in the rough to find if you’re willing to put in the effort to find them instead of only seeing the major releases. So here’s what August has in store!
As always, release date information for this post is courtesy of the-numbers.com and boxofficepro.com, although the latter is proving less and less helpful these days. The movies listed are the ones currently scheduled for a wide release in the United States and Canada and are always subject to change.
August 1 – 3
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DreamWorks' "The Bad Guys 2" |
The first weekend of August will see three newcomers enter the race, although the top spot will easily be taken by “The Fantastic Four” in its second weekend. I’m typing this post on Saturday, August 2, so in the middle of this weekend, so I have a bit more insight after seeing the Friday estimates. Despite great reviews and seemingly solid word of mouth, “The Fantastic Four” is in for a bit of a surprise tumble in weekend No. 2 as it looks to crash 60+ percent. For comparison, “Superman,” after opening to $125 million, fell just 53 percent in weekend No. 2 to make $58.5 million. It seems natural to look at that as a comparison and project “The Fantastic Four” to fall in the $50-55 million range. However, it’s instead looking at a total closer to $40 million, which will still be enough for No. 1 on the weekend, but it will wind up being a closer race than initially anticipated.
Of the three newcomers, two of them are currently in a battle for second place, but with the Friday totals in, it looks like the winner of this battle will be The Bad Guys 2, the latest animated feature from DreamWorks Animation. This is a sequel to “The Bad Buys,” which was a bit of a sleeper hit in the first half of 2022. It was a movie about a group of villainous animals who were working on reforming their act in order to become… good guys. And now the updated challenge in this sequel, after having turned things around, is an unexpected group of challengers…. The Bad Girls. The movie initially had a softer opening of $23.9 million, but also scored a Rotten Tomatoes score of 88 percent from critics, which also came with good word of mouth for its target audience, helping it leg out to $97.5 million domestically and $250.8 million worldwide. Prior to seeing any weekend results, I would’ve naturally pointed to that $23.9 million opening of the first as a gauge for what this sequel might do, while also looking at recent DreamWorks openings of “Dog Man” ($36.0 million) and “The Wild Robot” ($35.8 million) as the potential ceiling. Initial Friday totals have it slightly above “The Bad Guys,” while slightly below the other two, for a final weekend total somewhere in the range of $25-35 million, depending on how it holds over the weekend. And with a budget of only $80 million, that’s a good enough start to be seen as a success, especially if word of mouth among family audiences gives it another healthy run throughout August.
The competition here for the No. 2 spot of the weekend is on the opposite side of the spectrum in regards to target audience and that is the comedy The Naked Gun. This is a franchise that dates back to 1982 as the 1988 movie “The Naked Gun” was a spin-off of the 1982 TV series “Police Squad!” The TV show lasted just one season and six episodes before ABC canceled it, but the 1988 movie revived it and then spawned two sequels, “The Naked Gun 2½: The Smell of Fear” in 1991 and “The Naked Gun 33⅓: The Final Insult” in 1994. While the third movie was intended to be the final movie, you can, of course, never trust Hollywood when they say something is the final chapter, not even when they put that in the title of the movie. A fourth movie has been in various stages of production since 2009. It took them a bit to figure things out, but what they landed on was a legacy sequel with a new cast, led by Liam Neeson as Lt. Frank Drebin Jr., the son of Lt. Frank Drebin, who was played by Leslie Nielsen in the first three movies. Joining Liam Neeson in this movie are the likes of Pamela Anderson, Paul Walter Hauser, Kevin Durand, and Danny Huston, as the gang is coming together to try to prevent the closer of the Police Sqaud. The idea of this franchise is fast-paced, slapstick, spoof comedy and so far this appears to be working as it currently carries a 90 percent score on Rotten Tomatoes. This was initially prognosticated as the potential highest opening new release, with $20-30 million or more on the opening. But as the weekend has arrived, it’s looking to hit more in the $15-20 million after a $6.3 million start on Friday. But if word of mouth is as strong as initial critic reviews, this could have decent legs as the month progresses
The final movie of the weekend is a movie that got a head start on the weekend, opening on Wednesday, and is thus technically a July release. Although it’s official opening weekend lands here in August and that is the horror film Together. This has been a buzzy release coming out of Sundance this year, visiting the South by Southwest Film Festival in March along the way. NEON purchased it and has put together a successful marketing campaign to get horror fans excited. The movie stars real-life couple Dave Franco and Alison Brie as a fictional couple in this movie who are struggling a bit with their relationship. After falling into a mysterious pit and drinking what they think is just normal water, they start growing closer together in more than just an emotional way. The movie does get rather intense with its body horror, much like “The Substance” from last year, so this is intended for more of a niche audience rather than a mainstream horror audience, and comes from first-time filmmaker Michael Shanks, who had previously worked on various shorts before diving into this as his first feature-length film. Given that it was a Wednesday opening, it has currently made $6.3 million in its first three days and is looking at an official opening weekend in the $5-8 million range, for a 5-day total around the realm of $10 million. The movie currently holds a 91 percent from critics, so those who have seen it so far have mostly enjoyed their experience, although it could wind up as more divisive among mainstream audiences who aren’t aware of what they’re getting themselves into, as shown by the slightly lower 78 percent audience score on Rotten Tomatoes.
August 8 – 10
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Disney's "Freakier Friday" |
With a steeper than expected second weekend drop for “The Fantastic Four,” that should lead to an open competition for the top spot this weekend. The most likely scenario sees Disney handing the baton off to… themselves, with their release of Freakier Friday, the sequel to the 2003 hit “Freaky Friday,” which starred Jamie Lee Curtis and Lindsay Lohan as a mother and daughter who swapped places. And now in this sequel, 22 years have passed and lightning has struck twice. Except this time it’s more than just mother and daughter. Lindsay Lohan’s character has a daughter of her own and is about to get remarried to another guy, who also has a daughter of his own. As the families prepare to unite, grandmother, mother, daughter, and step-daughter all swap and have to go on an adventure to figure out how to get back into their own bodies and learn what lesson they need to learn. The first movie in 2003 earned $22.2 million, but held very well to finish with $110.2 million and has remained a favorite among fans of Disney. If you adjust those numbers for ticket price inflation, they equal $41.6 million and $206.7 million. Does “Freakier Friday” have the potential to match those numbers and be a late summer hit? Box Office Pro seems to think so. Their long range forecast put it in the $40-50 million range for its opening. My gut instinct is that those numbers are a bit high and that an opening closer to the unadjusted total of the original seems more realistic ($20-30 million). But nostalgia could very well boost this into becoming a hit. Jamie Lee Curtis is now an Oscar winner and Lindsay Lohan is in the midst of a career resurgence. And if the cards hit right, this could be the movie that dominates the rest of the month.
There is competition, though, and that comes via a movie that has been building more and more momentum in the last few weeks, and that’s the latest horror movie from Warner Bros., Weapons. This comes from writer/director Zach Cregger, who built quite the name for himself with the 2022 horror film “Barbarian,” which was praised by many horror fans as one of the best recent horror films, which has thus led horror fans to be very excited about his next movie, “Weapons.” The poster itself describes the movies plot: “Last night at 2:17 a.m., every child from Mrs. Grandy’s class woke up, got out of bed, went downstairs, opened the front door, walked into the dark… and they never came back.” Mrs. Grandy is played by Julia Garner in the movie and she’s joined by Josh Brolin, Alden Ahrenreich, Benedict Wong, and others. The town is trying to figure out what happened to these kids and what went wrong. Outside of the buzz from “Barbarian” and Zach Cregger, the movie itself has had very strong initial reviews. Only 17 counted on Rotten Tomatoes as me typing this. But all of them have been positive, giving it an early 100 percent score that the marketing has taken advantage of to build up buzz. Social media reaction seemed quite strong, too. This all leads to what seems like the potential for a breakout hit. “Barbarian” itself opened to just $10.5 million, so there’s no guarantee of huge success, but it does seem to have the potential to open in the $20-30 million range, which movies like “Smile,” “The Black Phone” and “Longlegs” debuted in. The highest opening for a horror film this year has been “Final Destination: Bloodlines” at $51.6 million, followed by “Sinners” with $48.0 million and “28 Years Later” with $30.0 million, so it’s been a good year for horror that “Weapons” looks to continue.
While the main battle of the weekend will be “Freakier Friday” and “Weapons” fighting to knock of “The Fantastic Four,” further down the list will be a movie simply looking to land a spot somewhere in the top 10 and that is Sketch, the latest movie from Angel Studios. This movie is a fantasy comedy that sees a widowed father trying his best to raise his two kids when the daughter drops her sketch book into a magical pond and results in all of the monsters from her sketch book to come to life. Like “Weapons,” early reviews also have this movie at a 100 percent on Rotten Tomatoes, but that’s also just with 18 reviews counted. While neither is likely to stay at that mark, that’s still a good early sign in regards to audience reaction to the film. Angel Studios in the last few years has been extremely with their releasing a wide variety of different small to medium budgeted films. They’ve had a couple of breakouts now with “Sound of Freedom” and “The King of Kings,” but many of their movies have also consistently landed in the $10-20 million range with their final domestic totals. The $5-8 million range for openings seems to be the average. Although outside “The King of Kings,” their other three movies from 2025 have been on the lower range of their openings, that being “Brave the Dark” ($2.3 million), “Rule Breakers” ($1.5 million), and “The Last Rodeo” ($5.4 million).
August 15 – 17
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Universal's "Nobody 2" |
This is the part of August where things become murky and tricky to predict. Whatever happened in the battle of “Freakier Friday” vs. “Weapons” in the weekend before is likely to be what also headlines this weekend. And the weekend after, too. Four new movies get added to the mix this weekend and only one of them looks to be a real contender to even debut in the top 5 and that movie is Nobody 2. In 2021, “Nobody” took a page out of the John Wick book by delivering a stylistic action movie led by a middle aged man who was once a part of a secret organization and is trying to put that behind him, only for it to come back to the forefront. Bob Odenkirk was the lead role of the movie and he had a family to protect when his past came back to haunt him. The movie wasn’t a huge hit, opening to just $6.8 million in March 2021. Although the box office was still very much in COVID recovery phase at that time. Very few things were a hit. People who saw it generally liked it, though. And it had a very minimal budget of just $16 million, so it earning $57.5 million worldwide was enough for Universal to greenlight this sequel. This time around, Bob Odenkirk’s character is on a vacation when more shenanigans happen. And… nobody ruins his vacation. Projections are in about the $8-12 million range, which would be an improvement on the original, although perhaps Universal would hope for a tad bit more given that we’re four years later and the state of cinema has returned to a relatively normal phase compared to early 2021.
Like I mentioned, the rest of these movies this weekend are not likely to make much of an impact on the charts. They might even be in the realm of a moderate release in a few hundred theaters rather than a full wide release of 1,000+, but we’ll see. In that context, it does seem awfully strange that one of these movies that is poised to barely register is the latest from director Spike Lee, Highest 2 Lowest. Spike’s last two feature-length films were “BlacKkKlansman” in 2018 and “Da 5 Bloods” in 2020, both of which were awards players. “BlacKkKlansman” even won Spike his Oscar. So it seems a bit strange that Apple is quietly dumping this in the middle of August, with A24 handling the theatrical release, before putting it up on Apple TV+ in early September. It seems like they would want to make some sort of awards push, even on name recognition alone. But anyways, speaking of awards prestige, the movie also stars Denzel Washington, winner of two Oscars and nominated for quite a bit more. The movie is an English-language remake or reinterpretation of Akira Kurosawa’s 1963 film “High and Low,” which itself is loosely based on the 1959 novel “King’s Ransom.” The original novel centers around the moral dilemma faced by a wealthy man when he is forced to choose between using his wealth to fulfill a personal ambition or saving the life a kidnapped child. Both adaptations are loosely based on that idea, but seem to include a similar moral dilemma. Early reviews are so far pretty good at 89 percent.
Lionsgate will also be joining the party this weekend as they release the crime thriller Americana, a movie that has sat on the shelf for over two years. It initially debuted at the South by Southwest Film Festival in March 2023. Lionsgate acquired the distribution rights to the film a year later and is now just getting around to putting it out. Oftentimes, late August is one of the times of the year that’s more of a dumping ground for studios as they get some of their lesser titles out of the way. That’s what this very much feels like. That said, this movie has a stacked cast with the likes of Sydney Sweeney, Paul Walter Hauser, Halsey, Simon Rex, Eric Dane, and Zahn McClarnon, and also has quite the wacky premise that’s a crime thriller, action, modern Western centered around several people’s lived being intertwined in a death match fighting over an expensive ghost shirt. The reaction from those who saw it was generally positive, although somewhat muted. So there’s a chance that this movie could provide some solid entertainment in the doldrums of late August, even though it’s not expected to break the $5 million mark at the box office.
And the final movie listed by the-numbers.com as a wide release is one of those movies that I’m not 100 percent sure is a movie that really exists, if you know what I mean. It’s a movie that’s officially titled Eli Roth Presents: Jimmy and Stiggs. Despite having Eli Roth’s name in the title and posted heavily over the trailer, this is a movie where Eli Roth is merely serving as executive producer. I honestly can’t find a ton of information on this, but this might be a case where Eli Roth’s production company is helping produce or release this. The movie itself is written and directed by Joe Begos, who is known for movies like “Christmas Bloody Christmas,” “VFW,” and “Bliss,” all low-budget splatter fests that are unrated. The trailer I found for “Jimmy and Stiggs” only has 60,000 views and the movie doesn’t have a Wikipedia page, but it might be sneaking into a few theaters near you. The trailer here is certainly quite the wild ride, so it’s the type of movie that might find a niche audience somewhere.
August 22 – 24
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Focus Features' "Honey Don't!" |
I mentioned at the beginning of last section that whatever wins the battle of “Freakier Friday” vs. “Weapons” might be the headline of that weekend… and the weekend after, too. That’s because “the weekend after,” this current weekend here, only has one new wide release, Ethan Coen’s Honey Don’t!, which does have quite the stacked lineup of Margaret Qualley, Chris Evans, Aubrey Plaza, and Charlie Day. The Coen Brothers have a long history of successful in the realm of cinema and I’m sure they’ll get back together to make another collaboration at some point, but right now they’re doing their own thing. Joel got serious in 2021 with his adaptation of “The Tragedy of Macbeth,” but Ethan recently has been in the comedy realm with “Drive-Away Dolls” last year and now “Honey Don’t!” this year. This one specifically is labeled as a neo-noir dark comedy and is about a small-town private investigator who delves into a series of strange deaths tied to a mysterious church. Ethan wrote this with his wife Tricia Cooke and the two of them have stated that they wanted to do a trilogy of “lesbian B-movies,” of which this one would be No. 2 in that after “Drive-Away Dolls.” About “Honey Don’t!,” Tricia Cooke stated that they wanted to make a film noir with a lesbian lead character. So they did! However, “Drive-Away Dolls” wasn’t quite the success they were probably hoping for as it only opened to $2.4 million and lasted just three weeks in theaters before getting dumped and finishing with just over $5 million domestically. That doesn’t bode well for movie No. 2 in this trilogy here, especially since reviews are coming in as fairly mixed as it currently holds a 43 percent Rotten Tomatoes score. So I wouldn’t bank on this making much of an impact.
Might there be more that does come out this weekend, at least in a moderate release? It seems odd for just one small release and that’s it. GKIDS will be re-releasing “Ponyo” in theaters on August 23. A24 is handling another re-release of “Ne Zha 2,” this being a dubbed release here in the states. Ron Howard has a psychological thriller called “Eden” scheduled for limited release. That movie stars Jude Law, Ana de Armas, Vanessa Kirby, Daniel Bruhl, and Sydney Sweeney and is about a group of outsiders settling on a remote island, theoretically based on factual events. MUBI has the crime drama “Lurker” that was released at Sundance this year. So one or more of these might end up taking more theaters, but I’m not sure which ones it’ll be.
August 29 – September 1
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Sony's "Caught Steeling" |
The fifth and final weekend in August is the 4-day holiday weekend of Labor Day in the United States, as Labor Day falls right on Monday, September 1 this year. Labor Day in the past has been seen as box office poison, but that turned out to be more of a self-fulling prophesy as movies like “Shang-Chi” and “The Equalizer 3” in recent years have proven that you can do well this weekend if you actually try. Will this be a Labor Day weekend that will find success or will it be holdovers again that stay on top of the charts?
I honestly am not sure at this point, but if there is a new movie that has potential to take the box office crown, it’s Darren Aronofsky’s Caught Steeling, a movie primarily led by Austin Butler in the lead role, but also includes Regina King, Zoe Kravitz, Matt Smith, Liev Schreiber, Vincent D’Onofrio, and... as the poster officially says… Benito Martinez Ocasio (aka Bad Bunny). The movie sees Aronofsky diving into the crime thriller realm, telling the story of a former baseball player finding himself immersed in the criminal underworld of New York in the 1990s. Aronofsky’s films tend to lean on the more challenging realm with serious themes and troubled characters. He’s not one to make a happy, feel-good movie for mainstream audiences. Movies like “Requiem for a Dream,” “The Wrestler,” “Black Swan,” “Mother!,” and “The Whale” showcase his darker, divisive style, so we’ll see what he has in store with “Caught Steeling,” which does seem to have a more mainstream feel. Sony has been pushing it quite a bit in their marketing, too. It’s hard to find a comparison in terms of what this has the potential to do because most of Aronofsky’s films are smaller releases or slow roll-outs, with “Noah” being the one major exception. Perhaps “Mickey 17” from this year is a comparison, with Bong Joon Ho teaming up with Warner Bros. That movie opened to $19 million back in March, but I’m curious to see what this has in store.
Another movie with decent potential that has been advertised quite a bit is the comedy The Roses, with Benedict Cumberbatch and Olivia Colman in the lead roles. The two of them play a pitch perfect couple with everything seemingly going right, but, as Searchlight describes, underneath the facade of the perfect family is a tinderbox of competition and resentments that’s ignited when Theo’s (Cumberbatch) professional dreams come crashing down. The movie is an adaptation of the 1981 novel “The War of the Roses,” which was adapted into the 1989 movie of the same name starring Michael Douglas and Kathleen Turner as the lead couple. Directing this adaptation is Jay Roach, who early on directed the Austin Powers trilogy, along with “Meet the Parents,” “Meet the Fockers,” and “Dinner for Schmucks.” Two of his more recent films include “Trumbo” and “Bombshell.” The movie is written by Tony McNamara, who recently has written screenplays for “Poor Things,” “Cruella,” and “The Favourite.” The exact potential of this movie is also something that I’m not sure of, but recently comedy has struggled to find an audience in the theatrical market, even with a good cast and crew. My gut instinct says this feels like something that’ll open in the $10-15 range, but I’m not certain.
“Caught Steeling” and “The Roses” look to be the two main new releases this holiday, but one movie floating under the surface will be the release of The Toxic Avenger, a slightly different type of superhero film. This is based off of the 1984 cult classic, which was initially ignored, but eventually caught on within the next few years and wound up spawning three sequels, a stage musical, a comic book series, a video game, and an animated television series. The general idea is that the main character is a janitor who falls into a pit of toxic waste and is transformed into a deformed monster that sets out to do good and get back at all the people who wronged him. The new movie is also labeled as a black comedy and a splatter film and came close to not being released. It initially premiered at the Fantastic Fest in September 2023, but then had a hard time finding a distributor due to its gore and graphic content. It was eventually picked up by Cineverse who is planning on releasing it as unrated, thus one also might see it titled “The Toxic Avenger Unrated.” Even though it has gotten it’s official release, that still makes it hard to sell for audiences, meaning this might be targeting a specific niche audience rather than something that’s poised for a breakout.