January 5th - 7th-
The lone new release that will be adding its name to the game is the latest chapter in the "Insidious" franchise, Insidious: The Last Key. In general, horror films in January are especially notorious for being panned by nearly everyone, critics and audiences alike. And a fourth movie in a horror franchise usually isn't a good sign in terms of quality. However, this opening weekend of January has been a great weekend for these poorly reviewed horror movies in terms of box office as the previous six years have all seen January open with a horror movie and those six movies have averaged an opening weekend total of $19.2 million, with 2012's "The Devil Inside" coming in at the high end with $33.7 million and 2016's "The Forest" coming in at the low end with $12.7 million. The "Insidious" franchise has been popular enough that this fourth movie should fit in perfectly in that range. The first "Insidious" was a sleeper hit in 2011, which caused "Insidious Chapter 2" to open to $40.3 million on its way to $83.6 million. "Insidious Chapter 3" then opened to $22.7 million on its way to $52.2 million. Continued diminished returns are expected for "The Last Key," but considering the small budget of these films, it won't take much for this to be considered a success.
January 12th - 15th-
Next up is a movie that may be more of your typical January affair in terms of quality, but may do well at the box office after a strong marketing campaign and that is Proud Mary. Taraji P. Henson had a successful turn last year at this time with the sleeper hit "Hidden Figures" as that film, which initially snuck under people's radar, ended up having a huge box office run which was capped off with a best picture nomination. This year Henson gets to test her chops as an action star as she plays a hitwoman named Mary who is working for an organized crime family in Boston. Things will take a bit of a turn for her when a professional hit goes awry and she meets a little boy that she has caused to be orphaned. Co-starring with Henson will be Neal McDonough and Danny Glover, with Jahi Di'Allo Winston playing the young boy. The January release date along with the fact that this comes from director Babak Najafi, director of the poorly received 2016 action flick "London Has Fallen" are two major factors that cause there to not be a lot of confidence in this project.
The third wide release of the weekend will probably cause a lot of people to see Liam Neeson starring in this January action flick and immediately think that The Commuter is trying to be another "Taken" movie, but a closer look will reveal a more appropriate comparison. "The Commuter" sees Liam Neeson star as a normal businessman who gets caught up in a mysterious, dark conspiracy after a person on his train ride home approaches him and offers him $100,000 if he can identify a hidden passenger on the train. With that premise in mind, the more apt comparison comes with looking at the director of the film, which is Jaume Collet-Serra, the director of the 2014 film "Non-Stop," which was a whodunit mystery thriller starring Liam Neeson as an air marshal on a plane who receives a mystery serious of text messages saying he needs to deposit $150 million into an off-shore account or people on the plane will start dying. So, "The Commuter" is very similar to "Non-Stop," but is set on a train instead of a plane. This is also the third train-themed mystery/thriller to come out recently following "The Girl on the Train" and "Murder on the Orient Express." With "The 15:17 to Paris" coming out next month, it means there's a curious train movie trend happening in Hollywood right now.
The final release of the weekend will be the first animated movie of the year and that is Condorito: La Pelicula. As you could probably guess by that title, this is a Spanish animated movie. "Condorito" translates to "little condor" in Spanish and is thus about a little anthropomorphic condor living in the fictitious town of Pelotillehue. "Condorito" is based on a Chilean comic book and comic strip that has been around since 1949, so the obvious target audience here is the Latino community with this film adaptation of the popular comic strip character. The movie has already been released in several Spanish-speaking countries including Mexico and several Latin American countries and the troubling aspect of this is that the movie doesn't seem to be getting the best reception. Despite being released back in October in those countries, the movie has only made just under $8 million internationally and seems to have gotten mixed reviews at best. So the poor box office performance and mixed reviews from its target audience doesn't bode well for its U.S. release as this is probably the type of movie that has a hard time crossing $10 million overall in it's domestic run.
January 19th - 21st-
The first of two other movies this weekend that probably won't make much of an impact is Den of Thieves, a gritty crime drama that pits an elite Los Angeles Sheriff's department against a team of well-trained outlaws who are addicted to bank heists. In this movie, this team of outlaws attempts a heist on the Federal Reserve Bank in downtown Los Angeles. Leading this team of potentially corrupt cops who seem bent on killing all of the outlaws instead of bringing them into custody is Gerard Butler, who is rather famous for his long streak of B-movie action flicks which has recently included "Geostorm," "Gods of Egypt," "London Has Fallen" and "Olympus Has Fallen." Butler's most famous role of this sort came in 2006 when he starred in the popular Zack Snyder film "300" as King Leonidas of Sparta. Either Butler has owned up to this type of role or he just has a lot of bad luck. Pick your choice. Leading the team of outlaws in "Den of Thieves" is Curtis Jackson, aka 50 Cent, and O'Shea Jackson Jr., a continually rising star and son of famous rapper Ice Cube. "Den of Thieves" has the potential to hit it's niche target audience, but isn't likely to make a huge dent with general audiences.
Last and possibly least on this weekend will be the romance drama Forever My Girl. While "Den of Thieves" will be aiming for the male audience who love the intense, gritty action films, "Forever My Girl" will hope to mainly attract the teenage girl crowd as the movie is about a fictional country star Liam Page who previously left his girl behind in pursuit of a music career. As it turns out, his girl found out she was pregnant just a couple of weeks after what was supposed to be their wedding day, after Liam had abandoned her. But now Liam learns for the first time that he now has a seven-year-old daughter that his girl never told him about and so he wants to come back and be a part of their lives. You could probably predict exactly what's going to happen with that premise and the target audience will want nothing less than to see those events unfold, so this could hit well. The biggest red flag for me is that this is distributed by Roadside Attractions, whose largest opening weekend ever came in 2011 when "The Conspirator" opened to $3.5 million. They've never opened a movie in more than 813 theaters as they rely on small releases with positive word of mouth to drive their films. So don't look for this to be a very huge release at all. At least not initially.
January 26th - 28th-
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