October 4th - 6th-
We're going to find out what "Joker" ends up doing at the box office here rather soon, but there's a broad range of potential comparisons here. First off, DC themselves have had quite the wide range of openings. The highest of the DCEU belongs to "Batman v. Superman" with $166 million, with "Suicide Squad" in second with $133 million. Yet earlier this year, "Shazam!" could only manage a $53 million opening. Given the unique nature of this film, DC's own filmography might be the wrong place to look. If we look at recent R-rated comic book movies, "Deadpool" and "Deadpool 2" opened to $132 million and $125 million respectively. Said $132 million for "Deadpool" also represents the highest grossing opening weekend ever for an R-rated movie. Also on the X-Men side of things, "Logan" opened to $88.4 million. Although not R-rated, last October's "Venom" opened to $80.2 million, which is currently the October opening weekend record. So there's a broad range of potential comparisons. A variable worth nothing that perhaps none of these movies have faced is the news of potential terrorist threats, which have resulted in warnings from the military and FBI. Are said warnings widespread enough to keep some people home on opening weekend?
While "Joker" is the only wide release, there is a major wide expansion and that is Judy. This is the biopic of legendary actress Judy Garland and has been met with largely positive reviews as it stands at 83 percent on Rotten Tomatoes after premiering at Telluride on August 30 followed by a showing at Toronto International Film Festival. And while that score suggests some mixed reaction, making it a bit of a fence-sitter when it comes to the upcoming awards season, one element of the film that does seem unanimous is the praise regarding Renee Zellweger's performance as Judy Gardland, thus making her seemingly a strong contender for a best actress nomination. The movie is set 30 years after Judy's "Wizard of Oz" performance in the latter portion of her life when things weren't exactly rainbows and butterflies. She unfortunately passed away at the age of 47 after a drug overdose. Last weekend "Judy" opened in 461 theaters and managed to crack the top 10 at No. 7 with an opening weekend of $2.9 million for a solid per theater average of $6,313. This weekend Roadside Attractions will be expanding it into about 1,400 theaters. If that per theater average holds up well enough, the movie could at least sniff the top five. At the least, it should have a solid hold in the top 10.
October 11th - 13th-
Going toe-to-toe with "Gemini Man" in the fight for the runner-up spot will be the new animated film The Addams Family. While this comes only two weeks after DreamWorks' "Abominable," which could be experiencing good holds due to positive word of mouth, it does have the benefit of that opening to a softer $20.6 million. Prior to "Abominable," the previous animated film was "The Angry Birds 2" back in August, and that also opened very soft. So "The Addams Family" is positioned rather well, especially since the next big animated movie isn't until "Frozen 2" right before Thanksgiving. Plus there's the obvious Halloween tie-in. Now even though the timing is excellent, the bigger questions surrounds the actual demand for another adaptation of "The Addams Family." These characters originate all the way back to cartoons published in The New Yorker starting in 1938. A live-action TV series premiered in 1964, followed by an animated TV series in 1973. The franchise was then revived with the 1991 hit film, which was followed by a sequel in 1993 and a second animated TV series in 1992. Is it time for another revival? Do audiences care? Best case scenario is a "Hotel Transylvania" comparison, but perhaps opening closer to $20 million might be right.
Looking for a spot somewhere in the top five, most likely in fourth place, will be the comedy Jexi. This is a comedy directed by Jon Lucas and Scott Moore, the comedy duo behind "Bad Moms" and "Bad Moms Christmas," and is about a really smart phone that has gone rogue. The phone is extremely honest and starts insulting people and being raunchy if the guy doesn't give it the attention it wants. Imagine a super smart and super crazy version of Siri. The guy that owns the phone is played by Adam Devine and the phone is voiced by Rose Byrne. Justin Hartley, Alexandra Shipp, Michael Pena and Wanda Skykes also co-star. Now comedies have had a bit of rough go of it this year, with August's "Good Boys" being the lone exception. And although comedies are a bit tough to predict, "Jexi" seems like the type of movie that will follow more in line with the other disappointments of the year rather than being another hit like "Good Boys." Some of the major examples of comedic disappointments have been "Long Shot" ($9.7 million), "Stuber" ($8.2 million) and "Booksmart" ($6.9 million). That seems like an appropriate range for "Jexi," especially considering the competition from "Joker" and "Gemini Man," which will also be attracting adult audiences.
The final movie that Box Office Mojo, which I've always used for this monthly post, has listed as a wide release is High Strung Free Dance, which is being distributed by Atlas Distributions. Although I'm personally not convinced that this is an actual wide release. This appears to be a sequel or follow-up of sorts to the 2016 film "High Strung," which is a film I didn't know existed until researching this post. It opened in just 100 theaters to $40,708 for a pretty pathetic per theater average of just $407. It finished with only a few dollars more, totaling $53,447. "High Strung Free Dance" is done by the same director as "High Strung" and from the looks of the trailers, it appears to be some sort of "Step Up" musical/dance movie. Outside a lot of dance sequences, the trailers advertise a movie about a girl who is an aspiring dancer and is just looking for a shot to prove herself. It appears that said chance of a lifetime comes here way, with a possible romance with the boy showcased in the trailers. Atlas Distributions is a different distribution company than the first movie. Looking at their releases, the widest release they've had is "Atlas Shrugged: Part II" in 1,012 theaters. The four other movies they've released in more than 100 theaters have been between 158 and 425 theaters.
October 18th - 20th-
While "Maleficent: Mistress of Evil" is expected to take the weekend, it will have a major challenger that could play spoiler if it falls short and that is Zombieland 2: Double Tap. "Zombieland" was a horror comedy that came out in 2009. Even though it was a modest success, opening to $24.7 million on its way to $75.6 million domestically, demand for a sequel has been rather loud for quite some time, especially since "Zombieland" has continued to build up its fan base in the years since its release. And now that demand has been met. Woody Harrelson, Jesse Eisenberg, Emma Stone and Abigail Breslin are all returning, as is director Ruben Fleischer. Notably, in the 10 years since "Zombieland," Jesse Eisenberg and Emma Stone have become Oscar-nominated actors. Woody Harrelson, who already had one under his belt, has gone onto receive two more in addition to receiving renewed fame from "The Hunger Games" franchise. Abigail Breslin's most notable work came before "Zombieland," which included an Oscar nomination for the 2006 film "Little Miss Sunshine," but has still had a decent career. So this reunion is pretty significant. Belated comedy sequels have had a rocky history, but this looks to at least match the original's opening.
October 25th - 27th-
Hoping to tap into the teen horror crowd prior to Halloween will be the horror film Countdown. Given that there's no new true horror films this month outside this movie, this could be a solid strategy. The movie is about an app that tells you how long you have to live. When our main girl downloads it, she is rather horrified to find out that it says she has two days to live. Then some sort of demon thing starts to haunt her, so she turns to her friends to help her survive this thing. There's no notable cast members here and the director is Justin Dec in his feature length directorial debut. Previously he's written and directed a bunch of short films while mainly working as a production assistant on various films. So the signs don't point towards a strong level of quality with this one, but it also looks like a cheaply made horror film that only requires to make a few million in order to get a profit. If it can have a good enough marketing campaign to draw in enough of a teenage crowd, that could do the trick. If successfully, it could potential play like the horror film "Truth or Dare," which used a popular teenage premise to earn $18.7 million in its opening weekend in April 2018. If that's the case, it could easily top "Black or Blue" to be the top new release of the weekend.
The final film of the month is one that will be limping into theaters and that is The Current War: Director's Cut. That title change, adding the subtitle of "Director's Cut" is a recent change in the last few weeks that potentially infers that this movie that audiences are going to see might be different than the one that was initially seen by audiences at the 2017 Toronto International Film Festival. The history behind this one is interesting as it was initially going to come out in December 2017, but got shelved as it was one of the movies being released by The Weinstein Company during the Harvey Weinstein sexual abuse scandal. The Weinstein Company then died while "The Current War" got passed around a bit, eventually landing in the hands of 101 Studios, a studio launched by David Glasser who was COO at The Weinstein Company before it collapsed. All that drama aside, "The Current War" tells the story of the battle between Thomas Edison and George Westinghouse in their battle to determine whose electrical system would power the modern world. The movie stars Benedict Cumberbatch as Edison, Michael Shannon as Westinghouse, Nicholas Hoult as Nikola Tesla, and Tom Holland as Samuel Insull. Alfonso Gomez-Rejon is the film's director.
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