The holiday season is well underway at the box office with November bringing several heavy hitters that are looking to continue to hold well throughout December, such as “Eternals,” “Ghostbusters: Afterlife” and “Encanto,” especially those last two, which just began their runs right before Thanksgiving. “Eternals” rode into theaters with a wave of mixed reviews, the worst in the Marvel Cinematic Universe, but still took the month with $151 million total domestically. In a unique turn of events, November didn’t quite hit the heights of October, but yet normal hasn’t been an often-used word in the last two years. December is definitely going to change that with a little movie called “Spider-Man: No Way Home” that you may have heard of. While we will explore the box office potential of “No Way Home,” there will also be other movies released that we’ll look into.
As always, box office data and release date information are courtesy of the-numbers.com and boxofficepro.com. The release dates listed are based on the domestic release dates, so United States and Canada, and are always subject to change. Normally this post is organized by weekend, but December doesn’t really follow typical conventions when it comes to release patterns, so instead we’ll go by the day of release as opposed to the weekend of release.
December 10
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20th Century Studios' "West Side Story" |
Moving forward to December 10, the first major release of the Christmas season is Steven Spielberg’s highly anticipated remake of West Side Story. 2021 was supposed to be the year of the movie musical. And while many have been released, we’ve yet to see one to truly pop. “In the Heights” experienced high praise, but was ignored by audiences with just $29.9 million domestically. “Dear Evan Hansen” was plagued with very divisive reviews and wound up worse, making just $15 million. And “Tick… Tick… BOOM!” has received strong praise, but has yet to crack Netflix’s top 10 and didn’t get a theatrical release. That seemingly leaves the door open for “West Side Story” to actually take the corner on the market and become the musical from 2021 that everyone sees and remembers. But will audiences show up?
The Spielberg name gives it automatic brand name recognition. While there might be a general sense of negativity towards the idea of so many things getting remade, Spielberg wanting to remake “West Side Story” has led it to have more positive buzz as many may give Spielberg the benefit of the doubt, which is a treatment that not every filmmaker gets. The original movie was the 1962 best picture winner. On top of that, it won 10 total Oscars and would quickly go on to being one of the most beloved and iconic movie musicals in existence. So even if this wasn’t a Spielberg movie, the IP of the original would be more than enough to give it recognition over the other movie musicals that may have been overlooked this year. The frosting on the cake may be the early Twitter buzz, which appears to be quite positive following its premier for critics just recently. If this ends up being a huge crowd pleaser, that could lead to a very long, healthy box office run, topped off by a shower of awards recognition.
The elephant in the room is that it’s being released in the shadow of “Spider-Man: No Way Home.” Now December is a month that has proven to be a time where multiple big blockbusters can co-exist, so that may not be an issue. But it’s at least worth bringing up given the insane amount of hype that’s following “Spider-Man.” More on that in a second.
First, we need to quickly also bring the release of National Champions. I actually brought this up last month, but mentioned that it was theoretically being released because at that time it did not have a trailer or a poster, so I wasn’t sure it was a thing that was going to actually exist. Well, shortly after that post, it got a trailer and a poster. And a new release date for December 10 instead of Thanksgiving. A release date that I’m confident it will hit this time, given that the title of the official trailer from STX lists “In theaters December 10th.” This is a fictional movie about a college quarterback, winner of the Heisman and projected first round pick, who decides to boycott the national championship game in protest of college athletes not being recognized as paid employees. Again, fictional story here. But referencing real life issues. Even if it connects with viewers, I can’t imagine it will make more than last month’s “King Richard,” a fellow sports drama with lots of buzz and great reviews that opened to just $5.4 million.
December 17
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Sony Pictures' "Spider-Man: No Way Home" |
So yes, unquestionably this has attained event-level status on the level of a “Star Wars: The Force Awakens” or the aforementioned “Avengers: Endgame.” How did it accomplish this? Well, by promising a crossover event that has hit all the right notes among Spider-Man fans. While Andrew Garfield and Tobey Maguire haven’t been promised, but are possibly being saved as a surprise, the multiverse has been opened in this movie, what has been promised are the villains from their movies, which include Doc Ock, Green Goblin, Sandman, Lizard, and Electro, as introduced in the most recent trailer. And if they’re all in the movie, then the potential possibilities are endless with a movie that combines all the current live action Spider-Verses. The only issue the movie might have is being able to live up to the insane amount of hype that fans have given it. Regardless of that, the movie is guaranteed to attract a lot of people to see it. How those people end up responding is to be determined.
So how much will this movie make? It’s worth noting that Spider-Man has had a very strong history at the box office. Raimi’s original 2002 film became the first movie to ever open above $100 million with $114.8 million. Seven years later, “Spider-Man 3” became the first to ever open above $150 million, with $151.1 million. A major Spider-Man crossover event has the potential to reach those heights. Adjusted for ticket price inflation, those two openings adjust to $181 million and $201 million, respectively. A range that I think “No Way Home” can reach. The elephant in the room is that COVID still exists. While this is sure to fly past the current COVID record of $90 million set by “Venom: Let There Be Carnage,” how high can a movie really open in the world of COVID? Without COVID, I would comfortably predict $200 million. But that’s not the world we live in. The reality of things still makes predictions volatile. For the sake of comparison, “Homecoming” opened to $117 million, while “Far From Home” opened to $92 million. “No Way Home” should at least top both of those movies.
In news not related to Spider-Man, while no movie is directly competing in terms of a wide release opening on the same day, Guillermo del Torro’s Nightmare Alley will begin its limited release roll-out on the 17th, as will George Clooney’s The Tender Bar. Both movies are hoping for awards consideration, but are currently viewed as more outside contenders. Awards or not, a new movie from those two directors could be sleeper hits at the box office as they eventually expand, especially when it comes to a new del Torro movie.
December 22
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Warner Bros.' "The Matrix Resurrections" |
Competing directly with “Spider-Man” for Christmas-time theatrical adventures is going to be tough for any of these movies. And while “The Matrix Resurrections” might have the fan base for that not to be a huge problem, our second wide release on this particular day, that of The King’s Man, may not be so lucky. This movie serves as a prequel to the previous two “Kingsman” movies, 2014’s “Kingsman: The Secret Service” and 2017’s “Kingsman: The Golden Circle.” This is essentially an origin story of the Kingsman organization, set in the early 1900s. The challenge that this movie had from day one is that it’s not returning any of the characters from the main franchise film, instead relying on the style of those two movies to sell it. While the Kingsman movies are popular, are the popular enough to support off-shoot films with different characters, relying on the IP alone? With that already as a challenge, this was supposed to come out November 2019, but got pushed back twice… before COVID hit. It has since bounced around like a ping pong ball perhaps more than any film affected by COVID. At this point, do people care? A third Kingsman movie with returning characters may have been a more effective direction than what they’ve chosen with this movie.
While “The Matrix Resurrections” and “The King’s Man” face the challenge of competing for similar audiences as “Spider-Man,” the third movie released on this day is the one in the best position to provide the best counterprogramming and that’s Sing 2. With a whole month between this and “Encanto,” this movie might have the market on the family audiences, thus being perfectly positioned to be the go to movie for parents with kids on Christmas as well as the days and weeks right after. Lest we forget, “Sing” was actually a huge sleeper hit for Illumination in 2016. It was released right before Christmas that year, a month after Disney’s “Moana” released at Thanksgiving. And while “Moana” was a big hit for Disney, “Sing” wound up making more money, at least domestically. And with “Encanto” hitting on the lower end of projections for Disney this year, history could very well repeat itself as all the animals are back and are looking to put on another performance for the kids to enjoy.
December 25
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Lionsgate's "American Underdog: The Kurt Warner Story" |
And the final wide release of the month will be A Journal for Jordan. This is another drama based on a true story, with Michael B. Jordan playing Sergeant Charles Monroe King, who was killed in action in Baghdad. Before that, though, he kept a journal for his infant son, Jordan, sharing his love and advice of how to grow up without a father. The movie is directed by Denzel Washington and if it plays well, it could a sleeper pick for awards potential. Although it didn’t play at any festivals and hasn’t screened yet for critics or voting members, so it might be a bit late in the game for a true awards push. Its bigger play might be as counterprogramming for the big blockbuster affair, an option for adult audiences who are less interested in Spider-Man or The Matrix. Both this and “American Underdog” probably aren’t looking at major opening weekends, but could be sleeper hits over the holiday.
According to my typical
structure, New Year’s Eve falls on a Friday and thus I would normally put that
weekend into this month. But there are no new wide releases currently scheduled
for that weekend. “Licorice Pizza,” which opened in November, is currently
scheduled for a wide expansion on Christmas Eve. “The Tragedy of Macbeth,”
another potential Oscar hopeful, will start its limited run on Christmas. There
are also probably a handful of other Oscar hopefuls that will likely plan on
doing the same thing, like “Cyrano,” which was going to open wide on Christmas,
but opted for a limited release before expanding in January. We’ll cover more
of those when we cross into the new year next month.
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